She's famous for proudly flaunting her curvaceous figure, bold dress sense and collection of colourful tattoos on social media. But as Tess Holliday poses for a collection of arty black and white images, the 29-year-old is turning her attention away from being an internet phenomena to shaking up our ideas of beauty. Pin-up Tess, who lives in Los Angeles, is passionate about enforcing the notion that there is 'no one way to be a woman or beautiful'.



After years of being turned away from castings, size 26 (US size 22) Tess was snapped up by London-based MiLK modelling agency in January - making her the first fuller-figured supermodel to land such a deal. A far cry from the waif-like frames we have come to see as the norm on runways and in glossy magazine adverts, Tess oozes confidence as showcases her famous curvy body in her debut agency shoot. She hopes the images will challenge the perceived beauty standards.



'I think if someone doesn't look at an image and feel something, you haven't done your job,' she said. 'Whether it's a negative or positive, it should evoke something in them.

'That's what I've always done with my work, I want to challenge society's perception of "beauty" and what's acceptable in our industry and the world. 'There is no one way to be a woman, or to be beautiful. We all deserve a place.'